New Reebok Basketball president Shaquille O'Neal left a $40 million deal for this reason. 

Shaquille O'Neal, the NBA legend, leaves a $40 million Reebok contract because the company makes pricey footwear.  

Once again shattering limits, he is now designated their Basketball President.NBA legend Shaquille O'Neal discussed his decision to 

leave the company he had supported throughout his career on the Full Send podcast last Thursday.  

O'Neal was approached by a frustrated parent as he was leaving an arena. For youthful admirers, this woman said that O'Neal overpriced his footwear.When O'Neal offered the woman $2,000 out of his pocket,  

she waved him down. She pushed him and his business to produce more reasonably priced shoes.  

O'Neal had a wake-up call after this episode, and he turned down Reebok's offer of a $40 million, five-year contract. 

Shaquille O'Neal, a global sports legend and ardent fan of the company, has been named Reebok's official President of Basketball in recent events. 

In addition to spearheading Reebok's strategy in the basketball industry,  

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