Laneige names Sydney Sweeney as their first-ever global ambassador.

Laneige has become a household name throughout the world since its inception in 1994 by Korean skincare company Amorepacific, with popular items such as its Lip Sleeping Mask and Water Sleeping Mask.

 And now, all eyes are on the brand once more, as it unveils its first-ever global ambassador: two-time Emmy award winner Sydney Sweeney. 

"I couldn't be more excited to announce my extended partnership with Laneige as their first-ever global ambassador," Sweeney said in a press release.

"After years of trial and error, I discovered the absolute finest skincare routine using Laneige products. I'm looking forward to continuing our work after we've had so much fun on several campaigns." 

Sweeney has already served as a brand ambassador for the United States, and this global move demonstrates not just the scope and influence of Sweeney's

"Through the expanded partnership to all major markets, Laneige is looking to continue gaining more global mass awareness on their barrier-boosting skincare portfolio including Lip.

 Sleeping Mask, Lip Glowy Balm, Water Bank Cream Moisturiser, Cream Skin Toner & Moisturiser, Water Sleeping Mask, as well as the brand's exciting new innovations in 2024," according to a press release issued by the company. 

This announcement brings many things to look forward to, including further appearances by Sweeney, who has impressed on the red carpet and elsewhere this season in terms of both beauty and style. 

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