Kérastase signs Sydney Sweeney as global ambassador

Kérastase has named Euphoria and White Lotus singer Sydney Sweeney as its new worldwide ambassador.

The Emmy-nominated actress will appear in ad campaigns for the L'Oréal-owned brand's hair care products, which include the Blond Absolu, Genesis, and Curl Manifesto lines. 

Sweeney stated that it was "so immense for [her] to partner with such an iconic brand".

"For me, there is something beautiful in being creative, being yourself, and having a strong belief in my activities. 

"I believe that all of Kérastase's campaigns reflect these concepts, and they are always really stylish.

"I'm excited to show you what we've been up to."The Anyone But You heroine joins model Emily Ratajkowski and Bollywood actress Lisa Haydon Lalvani as Kérastase's newest ambassadors. 

Sweeney was chosen for her "warmth and magnetism both on and off-screen" by Kérastase, who called her as "an international icon of modern femininity". 

"[She is] fearless with her hair, beauty, and style, fearless with the roles that she takes, and fearless about being unapologetically Syd with so many talents and interests," said Rosa Carriço, Global Brand President of Kérastase.

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