Actress Sydney Sweeney becomes the newest ambassador for LaneIge worldwide.

Jan. 8, 2024, SEOUL, South Korea /PRNewswire/ -- Sydney Sweeney, a well-known actress and two-time Emmy Award contender,  

has become the first-ever worldwide brand ambassador for Laneige.Sweeney,   

who has been a brand ambassador for Laneige US for the past 18 months after becoming a superstar in Euphoria,   

White Lotus, and most recently Anyone But You, will feature in several new skincare campaigns for the globally recognized K-beauty brand.   

They have now expanded their global collaboration to include about 40 countries worldwide. 

The effect Sweeney's collaboration had on Laneige US throughout that collaboration?  

An excellent illustration of the scope of our collaboration with Sydney is the increase in our social media followers. After Sydney was first named as our US ambassador in the spring of 2022,  

we immediately saw a 227% increase in Tiktok followers and a 53% increase in Instagram followers.  

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